Controversial ad?

"In advertising, the media exist primarily as the means to gather an audience.  However, audiences will not gather if the content is not interesting, useful, or entertaining to them in some way," (McIntosh & Pavlik, 2013).  Here is an advertisement for the fashion brand Sisley.  Sisley was established in Paris, France in 1968.  The best way to describe this advertisement is definitely risque.  Upon looking at other ads by this brand, it is clear to see that their goal is to shock and draw in an audience.  This ad is meant to invoke a strong reaction from the audience and spark up their emotions.  They wanted to cross the line and grab your attention in order to get their name out.  Sisley knew that this ad would generate anger and controversy around their name, but people would still be talking about them.  It seems as though they were successful in their goal, in respect to this ad.  This ad is not new but it definitely was an ad that I always remembered.  When I first say this, I heard much debate on whether this ad was successful and ethical.  What do you think.  Is this ad successful?  Is it ethical?

http://blogs.longwood.edu/advertising3/2012/09/21/fashion-junkie-by-sisely/  (Amanda Deeter)