Title: "Then why don't you watch my videos!?"
Modern entertainment & transmedia
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the html option, not the content
option. :)
Blog
post:
I am a big fan of the Lizzie Bennet
Diaries.
For those of you who don't know, the Lizzie Bennet Diaries is a modern
vlog adaptation of Jane Austen's <i>Pride and Prejudice</i>. In its base form, it's a vlog series;
in its full form, it's a massive transmedia project that utilizes YouTube,
Twitter, Tumblr, Facebook and several other social media websites.
<center> <iframe
width="560" height="315" src="http://www.youtube.com/embed/zKrqAsEQLwU"
frameborder="0" allowfullscreen></iframe></center>
The overall effect of this means that you
can watch the webseries in two ways. The first is as a regular web series,
where you watch the videos as you would a normal television series. The second
is to immerse yourself in the virtual world that they've created - you can
follow the characters on Twitter (Is Darcy following Lizzie? Why isn't Wickham
Tweeting?) and Tumblr and keep up to date, in real time, on the story.
Of course, the Lizzie Bennet Diaries
isn't the first web series to use this interactive transmedia mode; various
other vlogs for the online cult story Slenderman have been using them for
ages. Slenderman, an internet myth, is a creature (about eight feet tall, in a
suit and no face) who supposedly
lives in another dimension and - to put it bluntly - fucks shit up in the lives
of those he comes in contact with.
<center><img src="http://images6.fanpop.com/image/photos/33200000/Slender-Man-vs-Jeff-the-Killer-the-slender-man-33279461-1121-628.jpg"
width="400" height="224"></center>
While there are many Slenderman stories
and YouTube channels, two of the most predominant ones are Tribe Twelve and
EverymanHybrid, both of whom use the interactive transmedia world. a
href="http://www.youtube.com/user/TribeTwelve"
target="_blank">Tribe Twelve</a> incorporates the most
important of the things happening into their videos, so like the Lizzie Bennet
Diaries, you can exclusively watch the videos and keep up with the story; EverymanHybrid favors the transmedia method to the point that you NEED to follow their Twitter
and other channels in order to even understand what's going on in the videos.
Both methods would be nearly impossible
to do with a television show or a movie; because they're so heavily fan based
and so incorporated into real time, it takes the smaller and more intimate
vlogging format to work. Where entertainment used to be situated into half-hour
and hour chunks of time, it now invades (albeit willingly!) every hour and
every minute of your day.
Is this a good thing or a bad thing? What
do you think about transmedia projects like Tribe Twelve and the Lizzie Bennet
Diaries?
(Nicole Brinkley)
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